Please read this first :)

Alright, welcome to my ChatGPT guide for creative strategists. First of all, this document took me hours and hours to make. I love using ChatGPT. I use it daily. I would be lying if I said I didn’t use it to help me make this. Yet it blows my mind at how many people use 10% of what ChatGPT is capable of doing. This document will be the resource that gets you up to 50%. Why only 50%? Because you need to actually use it to get to 100%. There are so many small things that you just naturally pick up on. I can get you halfway there - you will know everything you need about ChatGPT, but in order to learn it you have to use it.

Here is my guide on how you should use it.

Why me?

There are a lot of ChatGPT guides that exist today. But so far, I have not seen many tailored specifically to creative strategists in the DTC/E-com world. From 2020 - 2022, I ran a creative agency. We were very early to the short-form vertical video world, and therefore got to work with companies like Olipop, Athletic Brewing Co, Every Man Jack, Big Blanket, Amazon, Lyft, and more. It was fun but extremely challenging. TRYING TO SCALE CREATIVITY IS NOT EASY, if not impossible. We were making hundreds of videos every month - it was exhausting. Creative burnout is so real.

We then jumped on the AI train because I am a big believer in generative AI, and realized this technology would be the solution to scaling creativity. We raised some money and lept into the world of venture-backed startups.

But startups are also hard. We made some incredible progress on a text-to-video model and a tool that uses AI to predict how well a video ad would perform, but neither were good enough. Maybe we were too early, maybe both of those things need more money and data than we had.

But regardless, I learned a ton about AI. I grew 100,000 followers on TikTok talking about AI, and have spent hours upon hours in Midjourney, ChatGPT, and countless other AI tools.

Then one day as I was drinking my morning coffee at my desk, a thought hit me, “Imagine how much easier running an agency would be if AI was a thing in 2022.”

• How much faster we could have made content.
• How much cheaper it would have been to make content, without sacrificing quality.
• How much more creative our content could have been.
• How much easier it would have been to scale, without having to hire.

My agency experience would have been so much better if AI had been around back then.

Now I’m just hoping to give back and help agency founders out.

Running an agency is a grind. I hope I can make it a little easier and a lot more successful for you.

But don’t reach out to me yet. Read through this doc, check out my LinkedIn content, test out the CustomGPTs I have built, and do everything possible to learn and implement it yourself. That’s my desire for you - that you learn how to use AI!!

Sometimes though it makes sense to get help from other people. If you have tried it yourself and it didn’t stick, I’m happy to chat.

Cheers,

Jimmy Slagle